Please note: this profile is now part of an archived conference and information may be outdated.
The Pineapple Lounge
Emma’s career can be likened to one long study of Generation Z; societies’ youngest citizens. She has dedicated a decade to watching yesterday’s kids become today’s young adults, and as a result has a unique and unrivalled intuition for this demographic that global brands use to predict the future, protect their products, and innovate against. She has been a trusted consultant to brands including McDonald’s, Britvic, Viacom, Arsenal, Sony Playstation, Hasbro, Unilever and Sony Music amongst many others.
We all know the kids market moves quickly, trends come and go, platforms are adopted and dropped. So how are brands keeping pace with kids’ continuing ability to be one step ahead, and what are they doing to evolve their relevance? In this session The Pineapple Lounge takes key media brands on a different kind of insight journey and explores their reactions and willingness to change. It combines fresh research, new peer-to-peer techniques, trend analysis, expert consultancy, and working directly with kids and teens, to bring a greater understanding of the big changes coming to our industry. The result will…