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Emma Worrollo
The Pineapple Lounge
Managing Director
Emma’s enthusiasm for the kids’ and family market is unrivalled. A pure research background pushes Emma to continually interweave a love of brands, business and qual with her expertise and natural intuition on kids and family. Emma founded The Pineapple Lounge from a strong reputation in the industry with a goal of rising TPL to its current status as a game-changing family insight agency. Strong strategic thinking, a commercial understanding and adept knowledge of trends are Emma’s strengths, which radiates throughout the company values.
Emma's Sessions
Second Screen: Changing the Way We Watch TV
How to make the most of 2nd screen, and what kids actually think and do. 2nd screen means many things but what, if anything, does it mean to kids?
Wednesday Workshop: Collaborating with Kids
Experts, including writers, user-researchers, theatre producers and Sheffield kids share experiences of building IP and projects with young people who also benefit from the creative process.
