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Emma Davis

ITV

Executive Audiences

Emma Davis

Having graduated from the University of Exeter with an English degree, Emma has been working at ITV for nearly four years. Emma is in the research hub which spans across multiple genres including Sport, Factual and Children’s TV. The Audiences research team focuses on viewing behaviour, trends and giving a voice to the ITV audience.

Research 1, 2 & 3

06 July 2016, 11:00am-12:30pm
Showroom Cinema 1

Three 30 minute research presentations... 1. Continuity and Change: The Impact of Online on Children’s TV Viewing Compelling video footage plus a decade of quant research reveal what’s changed in children’s viewing and what this might mean for the future. Presented by Emily Keaney, Ofcom Audio + PowerPoint: Podcast:     2. The Rise of the VOD Natives: Already at a Screen Near You The generation of children raised on VOD is here. We go beyond the statistics to reveal what the new ways of viewing mean – and why they matter. Presented by Anna Campbell, Digital Media Research Audio + PowerPoint: Podcast:     3. Through the…

Research 4 & 5

06 July 2016, 2:00pm-3:00pm
Showroom Cinema 1

Two 30 minute research presentations...   4. Are Digital Tools Making Children More Creative? Children are no longer just using a pen and paper to be creative. Are the digital tools now at their disposal making them more creative, or less so? Presented by Maurice Wheeler, Little Big Partnership Audio + PowerPoint: Podcast:     5. Do Children Still Like Reading? Using discussion, ethnography & galvanic skin response to understand differences in parents & children’s response to reading in print and on a screen. Presented by Dr. Barbie Clarke, Family Kids & Youth and Alison David, Egmont Digital entertainment dominates children’s leisure time. Over half (53%) of…

Research 5, 6 & 7 (Repeat)

07 July 2016, 11:00am-12:30pm
Showroom Cinema 1

Three 30 minute research presentations... 5. Do Children Still Like Reading? Using discussion, ethnography & galvanic skin response to understand differences in parents & children’s response to reading in print and on a screen. Presented by Anna Livingstone and Sheyi Ogunshakin, Family Kids & Youth and Alison David, Egmont Digital entertainment dominates children’s leisure time. Over half (53%) of 3-4s use a tablet, with 15% owning one.  Over two-thirds (69%) of 5-7s use a tablet with 29% having their own tablet computer (Ofcom, 2015). eReaders and eBooks were widely expected to overtake children’s print book sales but are currently just 11 % of the…

Research 4 (Repeat)

07 July 2016, 1:00pm-1:30pm
Showroom Cinema 1

4. Are Digital Tools Making Children More Creative? Children are no longer just using a pen and paper to be creative. Are the digital tools now at their disposal making them more creative, or less so? Presented by Maurice Wheeler, Little Big Partnership Audio + PowerPoint: [vimeo video_id="175702152" width="500" height="282" title="Yes" byline="Yes" portrait="Yes" autoplay="No" loop="No" color="00adef"]   Podcast:  

Research 1, 2 & 3 (Repeat)

07 July 2016, 2:00pm-3:30pm
Showroom Cinema 1

Three 30 minute research presentations...   1. Continuity and Change: The Impact of Online on Children’s TV Viewing Compelling video footage plus a decade of quant research reveal what’s changed in children’s viewing and what this might mean for the future. Presented by Emily Keaney, Ofcom Audio + PowerPoint: [vimeo video_id="174885832" width="500" height="282" title="Yes" byline="Yes" portrait="Yes" autoplay="No" loop="No" color="00adef"]   Podcast:     2. The Rise of the VOD Natives: Already at a Screen Near You The generation of children raised on VOD is here. We go beyond the statistics to reveal what the new ways of viewing mean – and why they matter. Presented by…

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