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Ellie has over 10 years experience in the creative side of the events industry and previously headed up the creative team for SGA Productions where she produced the first Tree Fu Tom live show for Fremantle Media. She has also creatively conceived successful events for Tesco, IPO UK, 2012 Cultural Olympiad, UK Music, several confectionary brands and spent years working alongside long-term licensee partner Aardman Animations for Championsheeps LIVE and as the Creative Director for their latest Exhibitions.
Making It Live
What building blocks do you need to have to create content within the live space? An existing brand? Considerable financial backing? Or just a good idea? This session explores the benefits of brand extension in the live event space, and the opportunities and challenges of creating new and original live…