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Associate Brand Manager
Edward Snowdon is Associate Brand Manager at Coolabi Group, the UK based media group specialising in the creation, development and brand management of children’s and family intellectual property rights. Edward works on a range of properties, including BAFTA award-winning CBeebies series ‘Clangers’. Prior to his time at Coolabi, Edward managed paid media accounts for MTV and The Sunday Times at integrated creative agency VCCP.
The Power of Brand Partnerships
Everyone wants to monetise their IP, and brands have huge value. Building brand partnerships leverages brand exposure to mutual benefit. Sometimes it’s about money, but often it’s about the power of partnership to extend the reach of the brand. How do you make your brand appealing for partners? What are the touch points? And how can you think outside the box to generate indirect revenue as well as beneficial exposure.