Please note: this profile is now part of an archived conference and information may be outdated.
Client Services Director
Duncan has vast experience across the Magazine and Newspaper industry having worked at WHSmith, Future Publishing, Frontline and The Daily Telegraph. At Seymour, Duncan ensures that the service provided to publishers is of the highest standard, developing effective and sales driven Newsstand strategies. Duncan has a passion for understanding consumer behaviour to help inform and develop such strategies for publishers.
Emotion Sells! Unlocking the Power of Family and Reading
This panel of consumer insight experts will share a range of methodologies and data sources to inspire new collaborations between publishers and brand owners. Dr Barbie Clarke, Managing Director, Family, Kids & Youth and Jessica Bondesson, ‘Children’s School’ Manager, Children’s IKEA share some of the methodology used to feed the 80-strong Children’s team at IKEA responsible for delivering products using co-creation between children and the team. Alison David, Consumer Insight Director, Egmont shares research into where reading sits in family life and suggest how the emotional power can be harnessed. Duncan Shearer, Client Services Director, Seymour uses shopping basket analysis to show how…