Dr Sophie Bishop

University of Sheffield

Lecturer in Cultural and Creative Industries

Dr Sophie Bishop

Dr Sophie Bishop is a Lecturer in Cultural and Creative Industries at the University of Sheffield. Her research focuses on promotional cultures on social media platforms, through the lens of feminist political economy. Her work has been published in journals such as Social Media + Society, New Media & Society and Feminist Media Studies.

She was the Specialist Advisor to the UK Parliamentary Inquiry into Influencer Culture and has contributed to EU Policy on the impact of influencers on advertising and consumer protection. Her current research includes ‘Paying for it’, a project examining the use of targeted advertising in UK creative industries.