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Dr Erman Misirlisoy



Dr Erman Misirlisoy

Dr Erman Misirlisoy is a cognitive neuroscientist and co-founder at Praedico. He studies the conscious and unconscious factors that drive human behaviour and decision-making in commercial settings. Using the latest methods in experimental psychology and neuroscience, Praedico uncovers how our inner selves respond to products, brands, and advertising. Combined with objective and quantitative analyses, Praedico helps clients connect with their customers at every level. Erman is also keen to apply these insights in non-profit environments.

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