Please note: this profile is now part of an archived conference and information may be outdated.
Donna Friedman Meir (via Skype)
Founder & CEO
An accomplished brand builder, producer, programmer and marketer of children’s media content, Donna has dedicated her career to creating inspiring kids entertainment across multiple platforms globally. Donna founded WOW Explorations to develop innovative recreation for kids and families, inspiring them with the wonder of the world through physical play, hands-on creating and multi-sensory experiences. Previously, Donna was President of National Geographic Kids Entertainment and a senior executive with WB Television Network and Nickelodeon. She is a graduate of Harvard University.
Making It Live
What building blocks do you need to have to create content within the live space? An existing brand? Considerable financial backing? Or just a good idea? This session explores the benefits of brand extension in the live event space, and the opportunities and challenges of creating new and original live content. How successful can you be at drawing a children’s audience away from a screen or enriching the brand experience in the real world? Whether you’re a content creative thinking of branching out into live events, or you have an idea that could be best realised in a non-screen environment, our expert panel will…
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