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Dino has rather an eclectic background but it generally revolves around family entertainment, creativity, technology and innovation. He started out creating CD-ROMS for Teletubbies, Pingu and even won a Children’s BAFTA for Noddy. Dino has worked in marketing, developed toys, created interactive billboards, directed TV ads, led innovation teams, developed children’s IP and latterly, helped found Sky Labs, a dedicated innovation facility within Sky. Their role is to help teams develop ground-breaking products, explore ideas and constantly drive the culture of innovation at Sky.