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Debbie Macdonald

Independent Children’s Media Consultant

Debbie Macdonald

Debbie is an Independent Children’s Media Consultant specialising in creative development, content creation, script writing, and editing, managing teams of writers cross territory. Debbie has also co-created a new series due to premiere in the UK in 2019.

She started her television career 25 years ago at the BBC in the Programme Acquisition department and in 1995, after spending 2 years at the public broadcaster, joined the UK arm of US broadcaster Nickelodeon where she remained for 18 years. On departure, Debbie held the position of VP, Programming Director where she had responsibility for all UK Acquisitions, Original Production and Scheduling across all platforms. During her time at the broadcaster, Debbie worked within the UK Senior Management team and led and oversaw the work of a 15 strong team who were responsible for a diverse portfolio of commissions and acquisitions.

A frequent panelist at conferences and a member of the Children’s Media Conference Advisory committee, Debbie is considered a key figure in the children’s industry with strong communication and interpersonal skills. She was previously on the BAFTA children’s committee and continues to work closely with this world renowned organization.

Debbie has vast experience in Original Series Production taking series from concept stage through to final delivery including script development, script writing, script editing, and has been executive producer across many award winning series including, most notably, Peppa Pig.

Debbie has a real passion for Kids TV and, during her 25 years in the industry, has seen many changes in this sector of the media giving her a broad experience and understanding of the television landscape.

Now a mother of 3, Debbie is working independently as a Children’s Media Consultant working with a broad range of companies around the globe include China, Korea and Russia.