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Debbie Macdonald

Independent Children's Media Consultant

Debbie Macdonald

Debbie Macdonald is an Independent Children’s Media Consultant. She started her television career 20 years ago at the BBC and after spending 2 years at the public broadcaster she decided that kids programming was where her passion lay. In 1995 she joined the UK arm of US broadcaster Nickelodeon and rose through the ranks to become the VP, Programming Director.

During her tenure, she was responsible for all UK Acquisitions, Original Production and Scheduling across Nickelodeon UK’s network of channels and the position also required her to work as part of the global Nickelodeon network. During her time at the broadcaster, Debbie worked within the UK Senior Management team and led and oversaw the work of a 15 strong team who were responsible for a diverse portfolio of commissions and acquisitions.

A frequent panellist at conferences and a member of the Children’s Media Conference Advisory committee, Debbie is considered a key figure in the children’s industry with strong communication and interpersonal skills. She was previously on the BAFTA children’s committee and continues to work closely with this world renowned organisation.

Debbie has vast experience in Original Series Production taking series from concept stage through to final delivery including script development, script editing, storyboarding, background layout and design, character design and development and has been executive producer across many award winning series including ‘Peppa Pig’, ‘Ben & Holly’s Little Kingdom’, ‘Humf’, ‘Nick News’, ‘Fifi & the Flowertots’ and ‘Roary the Racing Car’.

Debbie has a real passion for Kids TV and, during her 20 years in the industry, has seen many changes in this sector of the media giving her a broad experience and understanding of UK television.

Now a mother of 3, Debbie is working independently as a Children’s Media Consultant working with a broad range of companies around the globe.

Put Your Money Where Your Mouth Is

06 July 2016, 2:00pm-3:00pm
Showroom Cinema 4

Budding Producers bring their dreams to fruition in CMC's popular Dragons’ Den. This year we want to know what YOU, the audience, think of what’s being pitched. With Dragon budgets increased and host Tony Collingwood there to seek out audience input. You don't want to miss this new interactive format that promises to be informative and entertaining! Video: Podcast:     This session begins with a presentation by Changemaker Jordan Casey, Entrepreneur & Coder, Casey Games. Video: Podcast:  


06 July 2016, 5:10pm-6:00pm
Showroom Cinema 2

Does the Children's industry across both TV and toys represent diversity? Should global television and toy brands with cultural sway have any moral duty to do so? We debate how disability is viewed across the sector, how we can move away from stereotyping and what key brands are doing in this area.

Co-Development: When Two Become One

07 July 2016, 2:10pm-3:10pm
HUBS Common Room

Co-developing is frequently a creator’s first step in getting their original concept developed, funded and produced.  It is the most common model for developing children’s content and often leads to an inexperienced creative having to make a huge leap of faith in their dealings with a much more experienced and business savvy children’s producer. Using a role play between a new, inexperienced creator and a very experienced studio producer, our panel of experts will arm our new creator with the necessary guidance, information and rights know how, as to how to strike the best deal.  This session will provide a primer on…

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