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Debbie is Hook Research’s kids and youth specialist. She has been a pioneer in qualitative market research for 20 years, and her experience is regularly called upon by leading children’s programming providers. Debbie’s experience with kids and youth culture has helped develop successful programming for brands such as Turner, Disney, CBeebies, and CBBC. Her research has directly helped create award-winning content in broadcast and in print, and she has a highly successful track record with all of the major publishers.