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David Kleeman
Insights Programs and PlayVangelist PlayCollective
Senior Vice President
David Kleeman is developing a unique new kids & family “think tank” for PlayCollective, a global company that employs research, strategic planning, brand building, and multi-platform product development to help organizations establish meaningful life-long connections with consumers.
From 1988-2013, David led the children’s media industry in developing sustainable, kid-friendly solutions, as President of the American Center for Children and Media.
He is advisory board chair to the international children’s TV festival (Prix Jeunesse), a Senior Fellow of the Fred Rogers Center, and a Television Academy Governor.
Has the children's audiences changed?
#TCMC David Kleemen will once again be opening his Prix Jeunesse "suitcase," but this time to celebrate a dual anniversary. Ten years? That’s OK, I guess. I mean, double digits is a landmark. But 50? That has gravitas. 50 looks at 10, leans back and says, “when I was your…
Research Sessions 4, 5 & 6
4. Contented Content Consumers? This paper discusses what Ofcom’s 2012 media literacy tracker can tell us about the role of TV in children’s lives, and how this fits in a multi-media world. The survey has been running since 2005 and provides detailed understanding of media habits and opinions among 12-15s and their parents. For the first time in…
Research Sessions 4 & 5
4. Contented Content Consumers? This paper discusses what Ofcom’s 2012 media literacy tracker can tell us about the role of TV in children’s lives, and how this fits in a multi-media world. The survey has been running since 2005 and provides detailed understanding of media habits and opinions among 12-15s and their parents. For the first time in 2012 the…
Ten Out of Ten Over Fifty: Prix Jeunesse Suitcase
CMC may be 10, but PRIX JEUNESSE, is 50! You needn’t imagine the massive changes in the world’s kids TV over half a century; we’ll show them to you!
What's Good? Trust & Quality in a Digital World
Digitalisation has unveiled a new world of potential for children’s media. But do parents need a map?
Are We There Yet?
As CMC turns 10, we celebrate the changing media landscape which has transformed our business over the last decade and look forward to next ten years of creative challenge!
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