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Magic Light Pictures
Daryl joined Magic Light in 2006 and heads up brand management, marketing and merchandising, as well as being an associate producer on Magic Light productions including the Oscar nominated ‘The Gruffalo’. After graduating from The Welsh College of Music and Drama he worked as an actor across film, theatre and television. Deciding to shift focus behind the camera he went on to work in both development and production, including a period at the UK Film Council’s Development Fund.
The Power of Brand Partnerships
Everyone wants to monetise their IP, and brands have huge value. Building brand partnerships leverages brand exposure to mutual benefit. Sometimes it’s about money, but often it’s about the power of partnership to extend the reach of the brand. How do you make your brand appealing for partners? What are the touch points? And how can you think outside the box to generate indirect revenue as well as beneficial exposure.