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Darren Garrett
Independent
Creative Director
Darren Garrett is a BAFTA award winning Creative Director & Designer with over 20 years experience in making games, animation and digital projects.
He founded and managed the renowned multiple award winning studio, Littleloud, steering the conceptual and creative development of projects and the company’s own IP. Their innovative educational gaming content included the BAFTA winning ‘Bow Street Runner’, Games for Change winner ‘The Curfew’, and ‘Sweatshop’, voted by MIT as one of their top five “Best Practice Serious Games.”
Apps: Standing out from the Crowd
How does a kids’ app achieve breakthrough in a crowded marketplace. What are the ingredients for success, and what causes some to fall by the wayside? 80 to 90 per cent of all downloaded apps are used once and then eventually deleted by users. Which are the ones that makes kids laugh? What are parents looking for? Which get recommended by children and parents and why? What should you avoid? This session will explore tricks of the trade for making loved and successful children's apps and delve into the key areas which can make or break an app's success; Playfulness,…
Masterclass: How to Design Games Children Want
A delve into the design principles behind Preloaded & their work across brands, education and entertainment. Knowing your audience is just the start.
