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Chief Business Development Officer
Darran is Chief Business Development Officer at Mind Candy, in charge of developing and implementing its global licensing and retail strategy.
Prior to Mind Candy, he was responsible for establishing and managing a network of offices throughout 22 countries in Eastern Europe & CIS overseeing a portfolio of licensing rights for brands including, Lego, BBC Worldwide, 20th Century Fox, Sony, Paramount and DreamWorks with extensive experience of intellectual property management across a broad variety of mediums – TV, film, entertainment and lifestyle brands.
Children’s play patterns have always involved a mash-up of brands. Toycos such as Lego are also brilliant at layering brands, with their top-selling products supporting other brands. The movie Toy Story pivots around this play pattern and The Lego Movie reflects this play pattern with external brands mixed with its own. However,…