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Daniel Bays

Lightning Sprite Media Ltd

Creative Director

Daniel Bays

Passionate about creating and developing outstanding content for all platforms with heart, soul and nourishment baked in, Daniel Bays was the creator and show-runner of the multiplatform, physically interactive, international hit preschool animated series, Tree Fu Tom (for CBeebies and Fremantle Media Kids and Family).

With 15 years experience in development, pitching and production/ co-production across all platforms and genres and for wide-ranging audiences – from preschool and 6-12’s to family and grown-ups – Daniel has launched Lightning Sprite Media to offer creative consultancy and development services with particular specialism in animation, digital, games and cross-platform projects.

At CMC Animation Exchange, Daniel hopes he can offer advice to help nurture, develop and grow your early ideas, to clarify and crystallise your creative content and to build and bolster your budding new brands, as well as offering constructive criticism, feedback and guidance on ideas and materials at any stage and/ or helping you to perfect your proposals, presentations and pitches.