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Daniel Bays

Lightning Sprite Media Ltd

Creator & Creative Consultant

Daniel Bays

Passionate about creating outstanding content with heart, soul and digital baked in, Daniel was the creator and producer/ show-runner of the multi-platform, physically interactive, international hit preschool animated series: Tree Fu Tom (for CBeebies and Fremantle Media Kids and Family).

Avid gamer, technology nut, animation addict; professional ideas thinker-upper, developer and producer of multi-platform wonderments, Daniel recently left the BBC after 15 years there – working across platforms and age groups – to set up Lightning Sprite Media: offering creative and digital consultancy and development services and specialising in animation, digital and games. Daniel also continues to create his own new shows, games, brands and digital experiences that will hopefully become the next big global cross-platform properties.