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Claire Milner is a specialist in kids, youth and family research and is fully immersed within the kid’s media and toys and games industries. At iGen, Claire works with global kid’s brands and has extensive experience conducting mixed method studies across the UK and internationally.
Research 6 & 7
Two 30 minute research presentations... 6. Tuning in to Pre-Schoolers Mums and pre-schoolers are mutually viewing content across multiple devices. This research explores the tangible and emotional drivers behind TV remaining the dominant medium. Presented by Claire Milner, iGen Insight Audio + PowerPoint: Podcast: 7. Emotional Scheduling - The Role of Families in Kids' Entertainment Dubit’s research reveals how brands appeal to family audiences. Our presentation will provide a model on how to launch family friendly entertainment. Presented by Peter Robinson, Dubit Audio + PowerPoint: Podcast:
Research 5, 6 & 7 (Repeat)
Three 30 minute research presentations... 5. Do Children Still Like Reading? Using discussion, ethnography & galvanic skin response to understand differences in parents & children’s response to reading in print and on a screen. Presented by Anna Livingstone and Sheyi Ogunshakin, Family Kids & Youth and Alison David, Egmont Digital entertainment dominates children’s leisure time. Over half (53%) of 3-4s use a tablet, with 15% owning one. Over two-thirds (69%) of 5-7s use a tablet with 29% having their own tablet computer (Ofcom, 2015). eReaders and eBooks were widely expected to overtake children’s print book sales but are currently just 11 % of the…
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