Please note: this profile is now part of an archived conference and information may be outdated.
Co-Founder & CEO
Christopher Skala is Founder & CEO of TaDaKids, a pre-school specialist digital content company. He was formerly Head of TV Sales & Strategy for three very long years at Guinness World Records, where he was responsible for ‘Officially Amazing’, the hit record-breaking show on CBBC, currently in its fourth series production.
Before that, he was SVP, Progamming at HiT Entertainment; and before that, at Tiger Aspect. Before that, doesn’t really matter much anymore.
The Changing Face of Production
The rise of digital is changing the media industry daily and production companies are increasingly considering digital platforms as an integral part of their distribution strategies. Furthermore, the last decade has seen the creation and growth of a large sector within the industry delivering digital content exclusively. The gap between creator and consumer is fast closing with platforms such as YouTube allowing creators with no production experience to reach audiences of millions. With viewing figures far eclipsing traditional linear programming, how has online entertainment changed the way content is delivered? What has the impact been on traditional routes to market…