Please note: this profile is now part of an archived conference and information may be outdated.
SVP & Executive Producer, Content Development & Production
Christopher Keenan has enjoyed over 25 years of success in the animation, kids’ and family entertainment industries, with thousands of hours of content to his credit. At Mattel Creations, Christopher is responsible for the content portfolio of iconic brands such as ‘Thomas & Friends’, ‘Barbie’, ‘Bob the Builder’, ‘Monster High’, ‘Hot Wheels’ and ‘Fireman Sam’. Based in LA, he oversees creative development, current production, and technical operations teams worldwide, including: Playground Productions in El Segundo, the Tech Ops team in New York and the HIT content creation team in London.
Meet the Commissioners: Branded Content
What are the branded commissioners looking for from creators and producers, and what's the commissioning process, once a show is commissioned? We take you behind the curtain and reveal how to crack the nut of successfully branding your content and taking it to the next level.
Case studies in overcoming the creative, user and strategic challenges of taking a brand across multiple platforms, from TV and on-demand, to books, apps, toys and beyond.
Tuesday Workshop: Pitch Perfect
For newbies and old timers! An interactive workshop about how to pitch, who to pitch to, which markets to attend, and the best ways to sell yourself and make your project sizzle – not fizzle.