Please note: this profile is now part of an archived conference and information may be outdated.

Carlotta Merzari

Northforma Entertainment

CEO/Producer

Carlotta Merzari

Carlotta is a producer & writer with a soft spot for audience strategy. Following a background in cinematography and commercial production, she founded Northforma to bridge the gap between creative development and data analysis.

She designs and signs off the audience strategy content in Northforma, creatively leads the original concepts from the Studio and assigns the highest performing data strategists for the execution of Northforma’s data development products.

Her commercial background includes clients like The Times and Sunday Times, Reebok, Under Armour, eBay, Legal&General, Jamie Oliver and Jeep, and others others.