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Carlotta is a producer & writer with a soft spot for audience strategy. Following a background in cinematography and commercial production, she founded Northforma to bridge the gap between creative development and data analysis.
She designs and signs off the audience strategy content in Northforma, creatively leads the original concepts from the Studio and assigns the highest performing data strategists for the execution of Northforma’s data development products.
Her commercial background includes clients like The Times and Sunday Times, Reebok, Under Armour, eBay, Legal&General, Jamie Oliver and Jeep, and others others.