Please note: this profile is now part of an archived conference and information may be outdated.
Cally began her career in children’s books at Hodder and Stoughton in 1993. She has been at Egmont since 1999, starting out as Fiction Editor, and is now Managing Director of Egmont UK, the leading specialist publisher of Children’s Books and Magazines. Cally is a firm believer in making all children proud readers by allowing them free choice and by helping parents understand how to raise a reader. A deep understanding of what children love to read and what motivates parents underpins Egmont’s broad and diverse portfolio of children’s books and magazines, from bestselling picture books, to critically acclaimed fiction and popular brands from the worlds of film, TV, the internet, games and toys. Cally spent over a decade experimenting with digital formats and business models in a bid to widen Egmont’s audience; now, all research and data points to children preferring to read in print, so Egmont’s research is focused on understanding the barriers and motivations to buying print books and magazines and how can we turn more families into book and magazine buyers, thereby expanding the market.
Emotion Sells! Unlocking the Power of Family and Reading
This panel of consumer insight experts will share a range of methodologies and data sources to inspire new collaborations between publishers and brand owners. Dr Barbie Clarke, Managing Director, Family, Kids & Youth and Jessica Bondesson, ‘Children’s School’ Manager, Children’s IKEA share some of the methodology used to feed the 80-strong Children’s team at IKEA responsible for delivering products using co-creation between children and the team. Alison David, Consumer Insight Director, Egmont shares research into where reading sits in family life and suggest how the emotional power can be harnessed. Duncan Shearer, Client Services Director, Seymour uses shopping basket analysis to show how…