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Btisam Belola

Insight and Innovation Consultant

Btisam Belola, Insight and Innovation Consultant

Sam is a qualitative researcher with 11 years experience and a special interest in conducting youth and kids media research. Having started off in an ethnography team for a product development consultancy , Sam made the switch to agency side five years ago. Sam has an MA in Applied Social and Market Research and has much experience in concept testing/generation, product development and viewer behaviour amongst mums, kids and teens across platforms. Sam now works as a freelancer offering consultation and supporting agencies. Sam has worked on projects for the BBC, ITV, Cartoon Network, Hasbro and VIVA amongst others.