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Btisam Belola
Insight and Innovation Consultant

Sam is a qualitative researcher with 11 years experience and a special interest in conducting youth and kids media research. Having started off in an ethnography team for a product development consultancy , Sam made the switch to agency side five years ago. Sam has an MA in Applied Social and Market Research and has much experience in concept testing/generation, product development and viewer behaviour amongst mums, kids and teens across platforms. Sam now works as a freelancer offering consultation and supporting agencies. Sam has worked on projects for the BBC, ITV, Cartoon Network, Hasbro and VIVA amongst others.
Btisam's Sessions
Research: Appyfamilies – Apps for Big and Little Fingers (rpt)
If you’re thinking about creating an app for kids, then this presentation will give you a great insight into your audience and the challenges before you start!
Research: Appyfamilies – Apps for Big and Little Fingers
If you’re thinking about creating an app for kids, then this presentation will give you a great insight into your audience and the challenges before you start!
Research: Tears, Tantrums And Total Involvement In Purchasing Decisions (rpt)
300 families told us how they decide what TV to watch, which car to buy and much more. We unravel the most valuable decision making process in the UK.
Research: Tears, Tantrums And Total Involvement In Purchasing Decisions
300 families told us how they decide what TV to watch, which car to buy and much more. We unravel the most valuable decision making process in the UK.
Research: Getting To Grips With Young Children's Learning
Find out how to match the learning potential of interactive products with what’s appropriate for children under five.