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Btisam Belola
BBRI
Insight and Innovation Consultant

Sam is a qualitative researcher with 12 years experience and a special interest in youth and kids media research. Sam has an MA in Applied Social and Market Research and has much experience in ethnographic techniques having started off in a research team for a leading product design consultancy. Sam has conducted concept testing/generation, product development and viewer behaviour amongst mums and kids across platforms. Sam has worked on projects for the BBC, ITV, Cartoon Network and Hasbro amongst others.
Btisam's Sessions
Research Sessions 1, 2 & 3
1. Expanding the reach of Heritage Brands Online From Turtles and Transformers to Alice in Wonderland and The Flintstones it seems as if some brands have been with us forever. But, as times change these brands have to adapt to both the expectations of their audience and the available platforms. In…
Research Sessions 8 & 9
8. Keep Taking the Tablets: iPads, Young Children and Story Apps The rapid proliferation of story and game apps aimed at the early years has contributed to the iPad’s visibility as a device for family entertainment and informal education. It is often claimed that iPads and other touch screen devices…
Research Sessions 8 & 9
8. Keep Taking the Tablets: iPads, Young Children and Story Apps The rapid proliferation of story and game apps aimed at the early years has contributed to the iPad’s visibility as a device for family entertainment and informal education. It is often claimed that iPads and other touch screen devices…
Research Sessions 1, 2 & 3
1. Expanding the reach of Heritage Brands Online From Turtles and Transformers to Alice in Wonderland and The Flintstones it seems as if some brands have been with us forever. But, as times change these brands have to adapt to both the expectations of their audience and the available platforms. In…