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Btisam Belola

Independent Consultant

Insight & Innovation Consultant

Sam is an experienced qualitative research consultant with a special interest in youth and kids media research. Sam has experience of working with international clients and managing multi-country studies on consumer understanding, branding and all research stages of the product design lifecycle.

Sam currently works with a number of agencies managing projects end to end for media clients, FMCG brands, charities and sports organisations.

Sam’s passion is in utilising consumer behaviour and understanding, often through ethnographic techniques as a springboard for idea generation and blue sky projects.