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Insight & Innovation Consultant
Sam is an experienced qualitative research consultant with a special interest in youth and kids media research. Sam has experience of working with international clients and managing multi-country studies on consumer understanding, branding and all research stages of the product design lifecycle.
Sam currently works with a number of agencies managing projects end to end for media clients, FMCG brands, charities and sports organisations.
Sam’s passion is in utilising consumer behaviour and understanding, often through ethnographic techniques as a springboard for idea generation and blue sky projects.
Kids’ Media Worlds Right Now
An uninterrupted look at kids' worlds today and all that they consume.
The Families@Home Project
Exploring the experience of lockdown for children and their parents.
The Rise of the Vlogger Next Door
Children’s viewing landscape is constantly evolving. What are their current content needs and how do they fulfil these? How important is it that content reflects their lives?
From ‘Paddington’ to ‘Hunger Games’: The Books Driving Children’s Content
The changing landscape and demographics of UK children’s book buying over the last decade