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Insight & Innovation Consultant
Sam is an experienced qualitative research consultant with a special interest in youth and kids media research. Sam has experience of working with international clients and managing multi-country studies on consumer understanding, branding and all research stages of the product design lifecycle.
Sam currently works with a number of agencies managing projects end to end for media clients, FMCG brands, charities and sports organisations.
Sam’s passion is in utilising consumer behaviour and understanding, often through ethnographic techniques as a springboard for idea generation and blue sky projects.
Life in Lockdown
Education, socialisation and other formative experiences moved online in 2020; what did this mean for children’s media behaviours?
Information Overload: Teen Pressures in 2021
What really matters to teens in 2021, how they deal with the pressures and stresses of growing up in today’s world and how media brands can play a valuable role in their lives.