Btisam Belola

Sam has over 16 years experience in qualitative research and a special interest in youth and kids media research and ethnography. Sam has experience of working with international clients and managing multi-country studies for NPD, concept testing/generation, product development, advertising and consumer behaviour.

Sam currently works with a number of agencies managing projects end to end for media clients, FMCG brands, sports organisations and charities.

Sam’s passion is utilising consumer behaviour and understanding as a springboard for idea generation and blue sky projects.