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Btisam Belola
BBRI
Insight & Innovation Consultant

Sam is a qualitative researcher with over 15 years’ experience and a special interest in youth and kids media research. Sam has an MA in Applied Social and Market Research and has much experience in ethnographic techniques having started off in a research team for a leading product design consultancy. Sam has conducted concept testing/generation, product development and viewer behaviour amongst mums and kids across platforms. Sam has worked on projects for the BBC, ITV, Cartoon Network and Hasbro amongst others.
Btisam's Sessions
Research 4, 5 & 7 (Repeat)
Three 30 minute research presentations: The More You Read, the More You’ll Know, Can Reading Improve Children’s Self Esteem? and Audience Insights Inspire the Sky Kids App.
Research 6 (Repeat)
The Fundamental Needs of Children: To better meet the needs of the children’s audience and increase the success of content and products, the BBC have developed a ‘needs model’ to describe the fundamental drivers of behaviour that influence why children access and use media and technology.
Research 8 & 9 (Repeat)
Two 30 minute research presentations: Open minds, Open books, Open Hearts, Fake News and The Power of Image.
Research 1, 2 & 3 (Repeat)
Three 30 minute research presentations: How Open is Children’s Definition of TV?, Plugged In: How Media Attract and Affect Youth, and The Anatomy of Children’s Fandom.
Research 8 & 9
Two 30 minute research presentations: Open minds, Open books, Open Hearts, Fake News and The Power of Image.
Research 6 & 7
Two 30 minute research presentations: The Fundamental Needs of Children and Audience Insights Inspire the Sky Kids App.
Research 4 & 5
Two 30 minute research presentations: The More You Read, the More You’ll Know, and Can Reading Improve Children’s Self Esteem?
Research 1, 2 & 3
Three 30 minute research presentations: How Open is Children’s Definition of TV?, Plugged In: How Media Attract and Affect Youth, and The Anatomy of Children’s Fandom.