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Belinda Ioni Rasmussen

Macmillan Children's Books


Belinda Ioni Rasmussen

Belinda Ioni Rasmussen heads up Macmillan Children’s Books, a division of Pan Macmillan and home to the Gruffalo, amongst many other bestselling children’s brands, authors and illustrators.

Belinda joined Pan Macmillan seven years ago and has led the business through six consecutive years of revenue and volume growth driven by focus on brand management and IP extensions of key properties and successful investment in new areas of publishing, including ramping up Macmillan Children’s licensed properties and strengthening the fiction side of the business.

Before that Belinda was the MD of Carlton Publishing Group. During her time at the Indie, she expanded the children’s publishing programme and experimented with digitally enhanced ebooks and apps. Before Carlton, Belinda spent nine years at Egmont in a range of senior roles from Rights, Special Sales, International Sales and New Business Development to Director of Egmont Press (the then fiction and picture book division of Egmont). During her time at Egmont, she took an MBA from the London Business School.