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Digital Product Manager
Becky Palmer has 20 years’ experience working in digital media and she specialises in the production of digital products for children. Becky is curious about the way in which children play and how this translates to the world of apps and games. She spends much of her time exploring this by testing the products she makes with children. An ex-BBC Children’s digital producer and now freelance, Becky has worked on numerous children’s brands including ‘Dora the Explorer’, ‘Elmo’s World’, ‘Mister Maker’, ‘I Can Cook’, ‘Teletubbies’ and ‘Peppa Pig’. Her awards include a Webby, an RTS award and a Prix Europa.
Apps: Standing out from the Crowd
How does a kids’ app achieve breakthrough in a crowded marketplace. What are the ingredients for success, and what causes some to fall by the wayside? 80 to 90 per cent of all downloaded apps are used once and then eventually deleted by users. Which are the ones that makes kids laugh? What are parents looking for? Which get recommended by children and parents and why? What should you avoid? This session will explore tricks of the trade for making loved and successful children's apps and delve into the key areas which can make or break an app's success; Playfulness,…
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