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Head of Licensing & Character
My background is within Merchandising and Category planning , initially for Debenhams Womenswear , followed by Woolworths and Mothercare in Childrenswear. Latterly I was Head of the Mini club division.
Having taken an active interest in the Licensed Character business , I jumped at the chance of heading it up when the opportunity arose early last year. This involves working in one of the most rewarding areas of retailing.
Keynote: Mothercare's Retail & Character Licensing Insight
The power of character IP to sell product at retail is well established. However understanding what type of character IP, whether Publishing, Television or Film, and how it needs to be presented to retailers has never been more important for media and publishing companies. This session will provide a key…