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Barbara started out Merchandising Womenswear at Debenhams,followed by a stint on Electricals at HOF. She then spent 9 years merchandising & Category Planning Kidswear at Woolworths until moving to Mothercare 7 years ago. The areas she covers are Kids Sleepwear,Underwear, Hosiery, Footwear, DressUp & Accessories, with a specialist interest in Licensed Character Product. Her role over the last few years has involved working in one of the most rewarding areas of retailing. Barbara believes that to be a good retailer,you need to enjoy the product you work with – pretty easy when you work in such a dynamic industry as kids’ licensing!