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Asta Wellejus

Die Asta Experience

Digital Director & Producer

Headhunted by Zentropa´s Lars Von Trier in 1997, Asta Wellejus has 20 years of experience in new forms of storytelling, creating innovative interactive experiences internationally for broadcast, education, art & museums. She is specialised in leading interdisciplinary creative teams to create new formats – with focus on youth engagement. Having recently finished a very successful online broadcast in two seasons for YLE (2017-2018), she is currently working on interactive documentary in Jordan to raise youth engagement in community activism in collaboration with local partners, and a new way of using film and animation in museums together with Zentropa.