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Anu Sikka

Viacom18

Head – Creative, Content and Research Kids TV Network

Anu Sikka

Entertaining and engaging the most demanding audience, children is no mean feat and Anu Sikka – Head – Creative, Content and Research Kids Entertainment Cluster, Viacom18 has perfected it. Focused at creating content that   is gripping, Anu’s objective is  to set new stands of scale and animation in India. As content head for the kids’ cluster at Viacom18, Anu holds the responsibility of driving the channels programming strategy through curating a great content pipeline and creating a wide array of endearing characters for children.  The characters that she has brought to life like Motu Patlu, Shiva and the recently launched Rudra have all emerged as category frontrunners. Her ahead of the curve programming strategy has been a game changer and contributed to Nickelodeon’s journey to numero uno.

Anu has over 22 years of work experience in curating content across various media sectors. Prior to Viacom18, Anu was with Hungama where she was the Creative Director, responsible for the animation and non-fiction strategy of the channel. Preceding this, she was executive producer with Sab TV for over two years leading the Delhi bureau. At SAB TV she set up the in-house production team and was responsible for starting a daily current affairs band on the channel.