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Anna has over 20 years’ experience in research, with a focus on consumer behaviour and digital strategy. She has designed and delivered complex and innovative research projects across a wide range of sectors, nationally and internationally. She also specialises in understanding how children and young people use digital media, and the dynamics of digital behaviour within the home. Recently this has included investigating how voice technology is changing children’s engagement with media and brands. Before joining Sparkler as a Partner, Anna ran her own boutique digital research agency for fifteen years.