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Andrew Beecham


Senior VP

Andrew Beecham, Senior VP – Sprout

Beecham is responsible for program and digital strategy, original programming, scheduling, creative services and acquisitions for pre-school Sprout’s linear, on demand and digital platforms.

As one of the most innovative executives in the children’s television industry, Beecham was a key architect in conceiving and launching Sprout as a premier destination for preschoolers and their families.  Beecham is credited with pioneering Sprout’s fresh and inviting on-air look and feel coupled with distinct original content, hosted blocks and trusted, gold-standard programming that follows the day of the preschooler from breakfast to bedtime.  Additionally, Beecham is responsible for creating Sprout’s original programming, including ‘Pajanimals’ with The Jim Henson Company and ‘The Chica Show’, Sprout’s newest original series.

For nine years previously, Beecham worked for Disney ABC Cable Networks where he launched Disney Channel in the UK.  As Director, Playhouse Disney for the Worldwide Programming Strategy Group, he created and rolled out the Playhouse Disney format to Disney Channels internationally and executive produced over 50 studio production series.

Beecham also worked for BBC TV in the UK as a writer/producer creating on air promotions, as well as launching BBC Prime.  Previous to this, he ran Pink Hippo Productions, a corporate training video production company, where he won numerous awards including Young Entrepreneur of the Year.

A venerable figure in the children’s industry, Beecham is a frequent speaker at local and international industry events like Kidscreen, Preschool Academy, The Children’s Media Association, SPAA (Australia) and SPP (Korea).  He also serves as a judge for industry competitions such as the Kidscreen Awards and the Rocket Shaw Prize.

Beecham earned a Bachelor of Arts degree in Television and Music from Kent University in the UK.  He and his wife now reside in Philadelphia with their two children, Hannah and Ollie.