Creative Director of Content
Amanda was appointed as S4C’s Creative Director of Content in 2016. She has had a long-standing career in TV and was previously Creative Director at production company Tifini. Since joining S4C Amanda has bought some hugely successful programmes to the screen including hit dramas such as ‘Un Bore Mercher/Keeping Faith’ and ground-breaking children programmes such as Broadcast nominated ‘Deian a Loli’ and BAFTA winning ‘Prosiect Z’. She has ensured rights for the biggest sporting events including coverage of Wales’ Euro qualifying matches and the Rugby World Cup in September 2019. She has managed to showcase international entertainment events including the Junior Eurovision Choir and Song Contest. Amanda’s strategy to diversify S4C’s audience and future proof the channel saw the making of online service Hansh which has proved to be hugely successful. Amanda has also been vital in promoting S4C programmes on an international scale and many of S4C’s original formats can now be enjoyed in countries across the world.