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Nickelodeon UK Research & Insights
Alison York is the Director of Research for Nickelodeon UK and Ireland. Overseeing the research team, Alison’s role sees her work with all of the Nickelodeon departments as she develops research strategies and studies that inform the Nickelodeon business. In her ten years at Nickelodeon, Alison has led research projects integral to the company including insight surrounding channel rebrands, day parting, website user testing and the impact of technology and media on family life. Alison holds a BSc Hons in Communication & Sociology from Brunel University