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Alison York

Nickelodeon UK Research & Insights

Research Director

Alison York

Alison York is the Director of Research for Nickelodeon UK and Ireland. Overseeing the research team, Alison’s role sees her work with all of the Nickelodeon departments as she develops research strategies and studies that inform the Nickelodeon business. In her ten years at Nickelodeon, Alison has led research projects integral to the company including insight surrounding channel rebrands, day parting, website user testing and the impact of technology and media on family life. Alison holds a BSc Hons in Communication & Sociology from Brunel University

Research 8 & 9

03 July 2014, 5:00pm-6:00pm
Showroom Cinema 1

Two 30 minute research presentations... 8. Growing up Digital Tracing the ‘growth spurts’ and ‘growing pains’ of children’s digital media use over the last 10 years.  9. Getting on the Soapbox: Dialogue, discussion, decision The importance of a continuous dialogue with family audiences...   8. Growing up Digital Tracing the ‘growth spurts’ and ‘growing pains’ of children’s digital media use over the last 10 years.  Presented by Martina Chapman, Ofcom.   Read blog: Research 8 & 9 View the presentation: Research 8 Read Martina's full session report Martina's full session reportSince 2005, the Ofcom Media Literacy Tracker survey has provided a detailed understanding of media use and attitudes of…

Research 8 & 9 (Repeat)

04 July 2014, 9:30am-10:30am
Showroom Cinema 1

Two 30 minute research presentations... repeated. 8. Growing up Digital Tracing the ‘growth spurts’ and ‘growing pains’ of children’s digital media use over the last 10 years.  9. Getting on the Soapbox: Dialogue, discussion, decision The importance of a continuous dialogue with family audiences...   8. Growing up Digital Tracing the ‘growth spurts’ and ‘growing pains’ of children’s digital media use over the last 10 years.  Presented by Martina Chapman, Ofcom.   Read blog: Research 8 & 9 View the presentation: Research 8 Read Martina's full session report Martina's full session reportSince 2005, the Ofcom Media Literacy Tracker survey has provided a detailed understanding of media use and attitudes of children aged…

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