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Alison Preston


Head of Media Literacy Research

Alison Preston

Alison Preston is head of media literacy research at Ofcom, the independent regulator and competition authority for the UK communications industries.

She leads Ofcom’s media literacy research, which provide a wealth of data on the media habits and opinions of children aged 5–15 and their parents, and adults aged 16+, interviewing over 6,000 people annually. Its media use and attitudes reports show trends since 2005 in the areas of take-up and use of different media, with a particular focus on internet habits and attitudes.

She joined Ofcom in 2003, and previously worked as a research consultant in digital media policy and independent TV production business models. She has a doctorate from the University of Stirling which examined the development of the UK’s TV news industry, and has carried out a number of multi-country analyses of TV news coverage of conflicts.