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Alison Norrington is a creator, producer, consultant and educator in transmedia storytelling. As CEO/Founder at storycentralDIGITAL and storycentralLABS she works with writers, brands, broadcasters and publishers advising on transmedial strategic planning, incubating new entertainment IP, story architecture and consults on cross-platform implementation. In addition to her transmedia work, Alison is a PhD researcher, author of 3 bestselling novels, 2 stage plays and the first transmedia romcom. She is Conference Chair for StoryWorld Conference & Expo, is the transmedia masterclass trainer to European Broadcast Union.