Founder, Storyteller & Experience Designer
Alison is a best-selling novelist, playwright and journalist, and a PhD researcher with a Masters in Creative Writing & New Media. She is Conference Chair for StoryWorld Conference LA, Exec Producer of Virtual Reality sessions for CMC and a two-time TEDx speaker. She is a BAFTA Guru and member of the International Academy of Television Arts & Sciences, The Writers Guild of Great Britain and Women in Film & TV.
She is Founder and Chief Creative Director of storycentral, a London-based entertainment studio that incubates and develops ground-breaking transmedia properties with global partners in film, television, animation, publishing, advertising, branding, theme parks, Virtual Reality and gaming.
As CEO/CCO of storycentral, Alison has worked on a range of intellectual properties that are founded on robust story worlds with strong core themes and have genuine and relevant touch points across a host of media channels. She specialises in storytelling that amplifies fan incubation and engagement, experience design, extending IP & franchises, community build through story and storyworld strategy, incubation and development – all centered around a strong robust core of story architecture, theme, awareness of audience and experience design.
VR and AR Storytelling for Kids
As storytellers, how can we embrace new technologies, such as Virtual or Augmented Reality so that children experience content which is both of value and entertaining.
Kids with Stones in Their Pockets
How kids play and how, as storytellers and content creators, we can create a space for self-discovery and imagination.
How content creators and brands maintain and extend their relationship with their audience online and how online fan communities contribute to content and meaningful engagement.