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Alison Norrington


Founder & Creative Director

Alison Norrington

Alison is a best-selling novelist, playwright and journalist, and a PhD researcher with a Masters in Creative Writing & New Media. She is Conference Chair for StoryWorld Conference LA, Exec Producer of Virtual Reality sessions for CMC and a two-time TEDx speaker. She is a BAFTA Guru and member of the International Academy of Television Arts & Sciences, The Writers Guild of Great Britain and Women in Film & TV.

She is Founder and Chief Creative Director of storycentral, a London-based entertainment studio that incubates and develops ground-breaking transmedia properties with global partners in film, television, animation, publishing, advertising, branding, theme parks, Virtual Reality and gaming.

As CEO/CCO of storycentral, Alison has worked on a range of intellectual properties that are founded on robust story worlds with strong core themes and have genuine and relevant touch points across a host of media channels.  She specialises in storytelling that amplifies fan incubation and engagement, experience design, extending IP & franchises, community build through story and storyworld strategy, incubation and development – all centered around a strong robust core of story architecture, theme, awareness of audience and experience design.