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Alison David


Consumer Insight Director

Alison David, Consumer Insight Director – Egmont

Alison David is Consumer Insight Director at Egmont, the UK’s largest specialist children’s publisher and home to War Horse, Tintin, Mr Men, Minecraft, Ben 10, Thomas and more. Formerly Commercial Director of Egmont Magazines she has a wealth of experience in publishing and research. Alison has worked in research at Kantar Media (TGI) and had her own qualitative research business, worked in magazine publishing at IPC and National Magazines, contract publishing (the first Tesco Clubcard magazine) and in advertising sales. She has worked with Consumer Insight as a creator, analyst and end user.