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Alison David


Consumer Insights Director

Alison David

Alison David is Consumer Insight Director at Egmont, the UK’s leading specialist children’s publisher and home to Enid Blyton, Julia Donaldson, Michael Grant, Steve Lenton, Lydia Monks, Michael Morpurgo, Andy Stanton, Jim Smith, Winnie the Pooh, Thomas & Friends, the Mr. Men and more.  Alison has worked with research as a creator, analyst and end user. Her research programme at Egmont includes investigating what it takes to inspire children to read. Her ground-breaking studies include Print Matters, Print Matters More and The Reading Magic Project.  She is the author of ‘Help Your Child Love Reading’ which draws on her research and her experience as a mum.

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