Please note: this profile is now part of an archived conference and information may be outdated.
Consumer Insights Director
Alison David is Consumer Insight Director at Egmont, the UK’s leading specialist children’s publisher and home to Enid Blyton, Julia Donaldson, Michael Grant, Steve Lenton, Lydia Monks, Michael Morpurgo, Andy Stanton, Jim Smith, Winnie the Pooh, Thomas & Friends, the Mr. Men and more. Alison has worked with research as a creator, analyst and end user. Her research programme at Egmont includes investigating what it takes to inspire children to read. Her ground-breaking studies include Print Matters, Print Matters More and The Reading Magic Project. She is the author of ‘Help Your Child Love Reading’ which draws on her research and her experience as a mum.
Emotion Sells! Unlocking the Power of Family and Reading
This panel of consumer insight experts will share a range of methodologies and data sources to inspire new collaborations between publishers and brand owners. Dr Barbie Clarke, Managing Director, Family, Kids & Youth and Jessica Bondesson, ‘Children’s School’ Manager, Children’s IKEA share some of the methodology used to feed the 80-strong Children’s team at IKEA responsible for delivering products using co-creation between children and the team. Alison David, Consumer Insight Director, Egmont shares research into where reading sits in family life and suggest how the emotional power can be harnessed. Duncan Shearer, Client Services Director, Seymour uses shopping basket analysis to show how…