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Alison David

Egmont Publishing

Consumer Insight Director

Alison David

Alison David is Consumer Insight Director at Egmont, the UK’s leading specialist children’s publisher of books and magazines and home to many of the world’s favourite stories and best-loved authors and illustrators and characters including: Thomas & Friends, Disney Princess, Disney Frozen, Star Wars, LEGO®, Teletubbies, Michael Morpurgo, Enid Blyton, Julia Donaldson, Lemony Snicket, Michael Grant, Andy Stanton, Winnie-the-Pooh, Tintin, Mr Men, Stampy Cat and Minecraft.

Alison has worked in the media and publishing industry for over 30 years and with research as a creator, analyst and end user. Through her extensive research, and as a parent herself, Alison has a real insight into the challenges facing reading.

Her research programme at Egmont includes: ‘Reading Street’, a longitudinal study investigating children’s reading and the environment in which they grow up to understand what it takes to inspire them to read for pleasure, a consumer segmentation study sizing the children’s book and magazine market for the first time and most recently ‘Print Matters’, an exploration into parents’ and children’s responses to reading children’s books, including print books, eBooks, apps and magazines.

Alison is also author of ‘Help Your Child Love Reading,’ a practical guide-book for parents, to help them inspire their children to read for pleasure.