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Alicia Liu

Singing Grass

Founder and Managing Director

Alicia Liu

Alicia is the Founder and Managing Director of Singing Grass, a business consultancy advising on access and development strategies for the Chinese market. An upbringing in China, London and New York inspired Alicia’s passion for working in an international business environment. Alicia has provided consultancy advice on China in numerous capacities, including as a senior advisor to major international cultural and entertainment corporations including the London Book Fair, Beijing International Book Fair, Lego Group and BBC Studios.

Singing Grass is a business consultancy advising on access and development strategies for the Chinese market, with team based in the UK and in China. We provide in-depth research and insight, advise on business strategy and local partnerships, and manage PR and networking strategies for entertainment brands to maximise their potential in China.

We are interested in meeting entertainment companies who may have some initial contact with China and are interested in further exploring the opportunity for their IP in the market beyond animation, for example through publishing and EdTech.